Social Media Strategist · Mid-Senior · Saily (Tesonet Global, UAB)

Job description:
At Saily, we’re removing the hassle from getting secure data plans while traveling.
No roaming charges, no plastic SIM cards. Just fast, secure mobile data in 200+ countries. Join the team behind Lonely Planet’s eSIM—built for explorers, powered by NordVPN.
Your impact? Helping people stay securely connected, wherever they go.
Main Responsibilities
Own the long-term social media content strategy and brand direction across LinkedIn and Meta
Plan content directions, topics, and angles — ensuring consistency and coherency of brand identity across channels
Adapt product features into full-funnel messaging: define what the angle and selling points should be at top, middle, and bottom of funnel
Collaborate closely with the paid social team: analyze ad/content performance, evaluate creatives, and brainstorm iterations based on data
Produce weekly UGC content at scale via outsourced creator platforms
Work with copywriters from the creative and communications teams — brief them, and evaluate whether delivered copy/material fits channel and funnel requirements (and what to change if it doesn't)
Plan and oversee social media content calendars and deliverables with design and content teams
Track and analyze content performance and audience engagement; adjust course when goals aren't being met
Align social media goals with relevant teams and leadership
Requirements:
3+ years of experience in social media strategy/execution for global audiences;
Strategic creative input into digital marketing funnels — not just understanding metrics, but the ability to build full-funnel messaging flows from a single product feature
Experience with or strong understanding of paid social / performance creative (metrics, evaluating creatives, iterating on underperforming assets)
Proven experience with LinkedIn and Meta (TikTok experience is a strong plus)
Excellent spoken and written English; ability to simplify complex ideas and tailor messages to different audiences
Strong analytical skills
Strong time management and ownership
Proactive and crystal-clear communication — the role sits at the intersection of many teams with competing requests and must blend everything into one coherent social presence
Bold with ideas: not afraid to ask, doubt, try new things, and bring people along
Resilience in a fast-paced environment; realistic about capacity and flags expectation/reality clashes early
Nice to have
Experience producing UGC content via outsourced platforms is a plus
Digital marketing / agency background is a significant plus — it builds 360° knowledge fast
Company offers:
Sharpen your edge Growth is built into how we work. Extensive online and in-person training programs, access to platforms like Coursera and Skillshare, a mentorship program, and internal career moves when you’re ready for something new — your development has no ceiling here.
Take the time you need Rest isn’t a reward — it’s part of the deal. Enjoy extra vacation days that grow with your time…