PPC Specialist · Mid-Senior (Tesonet Global, UAB)

Job description:
At Coveron, we’re building a complete identity theft protection service.
Join the team behind Nord Security’s latest product—combining dark web monitoring, credit tracking, and identity theft insurance into one powerful platform.
Your impact? Helping people protect their identities, spot threats early, and recover stronger.
Main responsibilities
PPC strategy creation and execution across multiple paid channels (including, but not limited to Google, Meta, Bing, Reddit);
Exploring and testing new digital advertising opportunities (launching campaigns in new platforms, communicating with vendors);
Efficient management and scaling high-volume advertising budgets while monitoring CPA, CAC, and ROAS targets daily;
Formulate hypotheses, run rigorous A/B tests, and analyze performance data;
Work alongside copywriters, designers, and the product team to align ad creatives and landing page experiences with acquisition goals;
Ensuring the outstanding quality of campaigns' setup and materials/components we use;
Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders;
Daily performance monitoring via platform interface, GA, and Looker across all channel activities;
Providing clear and relevant reporting on responsibility area metrics on both a regular and an on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders’ needs for metrics, and providing feedback afterward;
Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team.
Requirements:
Advanced knowledge of ad platforms: Google Ads and Meta are a must, all other platforms are a plus;
Understand all digital marketing metrics and be able to explain relations between them;
Exceptional knowledge of various conversion setups and tracking points;
Comfortable diving deep into numbers, building pivot tables/reports, and translating data into actionable strategies;
Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations;
Excellent spoken and written English skills;
Proven experience working with large-scale budgets;
US media buying experience is a huge advantage;
Interpersonal skills, liaising with key vendors.
Company offers:
Sharpen your edge Growth is built into how we work. Extensive online and in-person training programs, access to platforms like Coursera and Skillshare, a mentorship program, and internal career moves when you’re ready for something new — your development has no ceiling here.
Take the time you need Rest isn’t a reward — it’s part of the deal. Enjoy extra vacation days that grow with your time here, plus additional days off for sick leave, special occasions, and parenting.
Get premium healthcare Your health shouldn’t be something you worry about. We provide premium private health insurance so you have peace of mind and fast access to care whenever you need it. Available in…