PPC Expert · Senior (Tesonet Global, UAB)

Job description:
The world’s most advanced VPN, and a whole lot more.
If you’re a curious problem-solver who carves their own path, join the team behind Threat Protection Pro, the NordLynx protocol, and the fastest VPN on the planet—tools that put privacy, security, and control back in people’s hands.
Your impact? Helping millions take back control of their online security, privacy, and data.
Main Responsibilities
Autonomous planning and forecasting of PPC activities within and beyond the responsibility area.
Efficient management and scaling high-volume advertising budgets while monitoring CPA, CAC, and ROAS targets daily.
Formulate hypotheses, run rigorous A/B tests, and analyze performance data.
Work alongside copywriters, designers, and product teams to align ad creatives and landing page experiences with acquisition goals.
Ensuring the outstanding quality of campaigns' setup and materials/components we use.
Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders.
Taking responsibility for multi-team projects by designing and handling PPC campaign logic.
Proactive task prioritizing, alignment on deadlines and deliverables in line with business goals and guidance to all team.
Daily performance monitoring via platform interface, GA and Looker across all team activities.
Providing clear and relevant reporting on responsibility area metrics on both regular and on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders' needs for metrics and feedback afterward. Presenting them on agreed frequency to the marketing team and during team meetings.
Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team.
Requirements:
Advanced knowledge of ad platforms: Google ads, Bing (5+ years proven experience).
Understand all digital marketing metrics and be able to explain relations between them.
Exceptional knowledge of various conversion setups and tracking points.
Comfortable diving deep into numbers, building pivot tables/reports, and translating data into actionable strategies.
Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations.
Excelent knowledge of Google Spreadsheets. Ability to use advanced formulas, pivot tables.
Excellent spoken and written English skills.
Ability to work both in a team, independently & deliver results to different teams;
Proven experience working with large-scale (+$5mln. Yearly spends) and complex campaigns is a must.
Global campaigns experience.
Interpersonal skills, liaising with key vendors.
Company offers:
Sharpen your edge Growth is built into how we work. Extensive online and in-person training programs, access to platforms like Coursera and Skillshare, a mentorship program, and internal career moves when you’re ready for something new — your development has no ceiling here.
Take the time you need Rest isn’t a reward — it’s…