Head of Lifecycle (Tesonet Global, UAB)

Job description:
Incogni is a fast-growing data privacy and automated broker-removal platform on a mission to give people back control of their personal data.
You will lead a small, senior team and work closely with Product, Data, Engineering, and other Marketing teams to build a lifecycle engine that drives activation, engagement, retention, upsell, and win-back.
Your mission is simple: maximize customer lifetime value by helping users discover, understand, and continuously experience the value Incogni provides.
Own the whole customer journey - from someone's first days with Incogni through onboarding, activation, ongoing engagement, renewal, and everything after;
Partner with Product to find and ship the initiatives that keep people engaged, protected, and staying longer;
Make our value impossible to miss - show customers exactly what we're doing for them and why it matters;
Build programs that help people find and actually use the features that matter most to them;
Own upsell and cross-sell end to end, including the commercial targets, and keep finding new ways to grow value within our customer base;
Own winback - build and scale how we re-engage customers who've left, with real targets you're accountable for;
Orchestrate personal, relevant experiences across email, in-product messaging, push, and wherever else customers meet us;
Own the lifecycle tech stack - the tools, data, automation, segmentation, and measurement - building it hand-in-hand with Data and Engineering;
Lead a small, experienced team, set clear priorities, and give senior people the room to do their best work.
Requirements:
Proven experience of building or scaling lifecycle, CRM, retention, or customer engagement programs in a subscription-based B2C business
A track record of owning real business outcomes - retention, LTV, upsell, churn, winback, recurring revenue - not just open and click rates
A strong product mindset: you see lifecycle as far more than messaging, and you know how Product and Marketing together shape what customers do
Real skill in designing onboarding, activation, engagement, feature adoption, upsell, and winback journeys
Comfort with segmentation, experimentation, cohort analysis, and funnel metrics - you let customer behavior tell you what to do next
Enough technical understanding to know what a strong lifecycle and data setup looks like, and to build it with Data and Engineering
Omnichannel thinking that goes well beyond email
High autonomy and low ego - you take ownership, work well across teams, and care about outcomes over noise
Company offers:
Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development
Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks
Tools of your choice: choose the technical equipment and tools you need…