Digital Marketing Specialist, Digital Marketing (FTC) (Vinted, UAB)

Job description:
As a Digital Marketing Specialist, you’ll be responsible for planning and executing campaigns on multiple digital channels (Youtube, Social Media, Programmatic), across several markets. You’ll own high-scale budgets and orchestrate media plans that deliver growth, working in collaboration with other marketing channels, data science, and creative teams.
As part of the Digital Reach team, you’ll join a team of passionate and creative marketers, who love solving business challenges with a laser focus on efficiency.
In this role, you’ll focus on crafting and executing strategies to scale Vinted through video advertising, with ambitious and creative-forward campaigns. If you’re someone who has been working with online video campaigns, loves data, and wants to have a big impact on business growth – this job is for you. Your expertise in digital advertising, and deep curiosity for emerging media consumption patterns will be key to tackling our strategic challenges.
Important note: this is a fixed-term position.
Plan and execute video campaigns across digital platforms such as YouTube, Social Media, and DV360 to support business objectives
Prepare budget recommendations and media plans that align with market goals
Analyze campaign performance and provide insights based on data to help inform strategy
Optimize campaigns by learning and applying best practices
Stay up-to-date with media consumption trends within your market to support campaign decisions
Work closely with the Offline team to help build cross-channel media plans that drive incremental reach
Collaborate with the Marketing Analytics team to assist in setting up tests and improving campaign measurement
Requirements:
1+ years of experience in managing paid acquisition channels
Familiarity with programmatic advertising platforms like Google Ads, and social media platforms such as Meta (Facebook/Instagram) and TikTok
Strong written and verbal communication skills in English
Team player with the ability to manage multiple tasks and meet deadlines
Detail-oriented with a focus on working efficiently
Creative and strategic thinker with a passion for learning and achieving results
Comfortable working with data and eager to develop data analysis skills
Proficient in Excel or Google Sheets (basic functions, pivot tables, and data analysis)
Nice to have
Familiarity with tools like DV360 is helpful but not required
Basic understanding of statistical concepts is a plus
An interest in TV media planning and buying is a plus
Company offers:
The opportunity to benefit from our share options programme
25 working days of holiday
Newest MacBook models
Free access to the office gym
Digital mental and emotional health support and Employee Assistant Program (EAP)
Home office support: we provide IT workstation equipment and a personal budget of up to 540 for home workplace furniture
Private health insurance
On-site canteen serving delicious homemade food at friendly prices
Frequent team-building…